Goldenmace experience 0-1Years Hiring Content Marketing Specialist On Jun 2017 in Mumbai
|Eligibility||BA / BS|
|Job Role||Content Marketing Specialist|
1. Accountable for all initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.
2. Collaborates across functions to deliver an effective strategy to met the business objectives at the lowest possible cost
3. This role requires a brand publisher mindset. Create the our audience is looking for and then to optimize the path to conversion
4. Editorial requirements include basic SEO understanding, categorization and structure, development, distribution and measurement.
5. Development of editorial governance so is consistent with our brand voice, style and tone.
6. Channel management of digital hubs and all supporting social channels including email / newsletter distribution. This person must understand the basic best practices of the main social media channels, which and approaches work on each and why
7. Measurement and optimization of the program will be required on a regular and ongoing basis
8. Management of all creative resources including designers, writers, and other agency personnel
9. Integration of programs with brand campaigns to drive brand to demand.
10. Executive presentations on the program approaches and results will be required.
Qualifications: BA / BS or equivalent working experience
1. Experience creating for the web and growing a social audience
2. Editorial mindset that seeks to understand what audiences consume & ho to create it
3. Ability to analyze and present and social performance
4. Experience with wordpress, Google analytics, Slideshare, and the top social channels
5. Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of engagement, leads and sales